Pinterest Brazil invited its creators to a EOY celebration brunch, with awards for engagement and creation, as well as a presentation focused on the trends in Pinterest Predicts 2025.
For the development of the gifts and the event experience, I was invited to illustrate elements that represented the report's trends and create an imaginative and immersive universe for this special moment.
The creation of the illustrations began with the receipt of a moodboard, which provided essential references and ideas for translating the brand's vision into authentic elements.
From this point, I was able to create more than 15 visual elements, including the idea of creating an illustrated scarf for a more casual gift. It was designed to bring the brand closer to its creators, as the illustration features the São Paulo office's reception and the report's trends.
The proposal was to bring the brand closer in a subtle and practical way, allowing them to use the item easily in everyday life, thus creating a connection with the guests. In addition to the scarf, the visual elements gave life to the tablecloths, decorative paper vases, catering menu, photo booth, gift box, notebook and thank you letter to the creators.
The event was colorful, beautiful and creative: just the way it came to me. With more than 70 content creators on site, the scarf and tablecloth were a huge hit, as well as being featured in the photos in the official board.
