Pinterest Brasil and Canva Brasil created a day of experiences in São Paulo to talk more about innovation, technology and trends for the creators of both platforms.
The event was developed with the guests' practical learning and networking in mind, so the creative dynamic made room for a trend on the rise.
Each creator received a kit with a tote bag and two paper pots, both illustrated by me, as well as a blank paper pot for the creative activity.
The experience was enriched by the collaborative atmosphere and the exchange of inspiration between the participants, creating a dynamic and stimulating space.
Throughout the process, the creators were receptive and open and were always looking for more knowledge, asking me about painting and drawing techniques.
The result of this event was incredible, as well as bringing together more than 90 creators from the platforms for a productive and inspiring afternoon, the repercussion of the trend was visible on the Pinterest platform, during the week of the event Pinterest Trends reported a 6% increase in searches for the term “paper vase” identifying the popularity of the theme.
In addition, in the annual trend report called Pinterest Predicts we can see this item under the theme “Primary Play”, showing the impact of the trend and creativity.
